"Typically, when we'd experience economic strife, sustainability concern would take a back seat," says GfK's Tim Kenyon. Not so this time. Read the whole story
HBD to the TV commercial! This July marks 80 years since the first broadcast spot aired. It was for Bulova, and this simple 10-second spot embodied innovation and creativity. TV creative hasn't changed much since then. Technology and consumer behaviors have, but the :30 spot remains "the dinosaur of advertising." Click for more
With competitors like Gatorade wading into protein water, Protein2o is expanding its previously digitally focused marketing to target upper-funnel prospects. Read the whole story
Canadian-based advocacy group White Ribbon hopes to raise awareness of the disturbing trend via campaign developed with Bensimon Byrne. Read the whole story
What key trends should marketers be prepared for in Q3 of 2021? Where are there opportunities and what shifts can you make to your strategy? Hear from thought leaders on Merkle's Digital Strategy team on July 8th at 1pm ET as they share market factors and essential considerations that you'll need to inform your media strategy for the next quarter. Register today!
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