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Wednesday, February 14, 2024 | |
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Jennifer Prenner joins Rivian with over 20 years of business, marketing, product and operations leadership experience. Read the whole story |
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Fifty-two percent of consumers say ordering takeout is "an essential part of their lifestyle." Read the whole story |
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The all-social "Teammates of Target" campaign highlights the relationship problems caused by the retailer -- and a humbling take on NFL stardom. Read the whole story |
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At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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Most marketers realize AI has the potential to power growth breakthroughs. They just can't seem to thread the experimentation needle. Read the whole story |
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Grand prize is a pair of $50,000 bespoke lips, with a ruby symbolizing a cold sore surrounded by 197 diamonds. Read the whole story |
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An array of Super Bowl advertisers laid down the $7 million to wade into the waters of that hot-button topic, religion. Read the whole story |
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Here, there, everywhere. Media consumers, advertisers, and partners are channel-agnostic now. They expect to have access to your media brands online, on-air, via their inboxes, on social feeds, advising their shopping experiences, and even in their ears. At the 15th edition of MediaPost's Publishing Insider Summit we will explore the business case for omni-channel media programming. Are there sustainable revenue models around 360-degree media presence? Publishers will gather to share emerging revenue streams that are working for them: on sites, on OTT, on pods, e-commerce, and newsletters. But will publishers add them up to more than the sum of their parts? Click for more |
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BodyArmor was one CPG brand that took a regional approach to SB ads to reach more specific target audiences. Read the whole story |
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