Zantac contends that the "#1 doctor-recommended" claims refer to the active ingredient in Zantac, famotidine, and not the product or brand. Read the whole story
The actor feeds his ad co-star a very hot pepper. Hilarity ensues as they both make a pitch for Ryan Reynolds' Maximum Effort Marketing. Read the whole story
Robotic lawn mower company Husqvarna is enabling 100,000 of its Automowers worldwide to play "Happy Birthday" to Mars robot Curiosity Rover. Read the whole story
While our macro-environment is in a state of constant change, we've uncovered the one constant - advertisers are continuing to increase spending on streaming TV advertising. Click for more
McKinsey compares commerce media -- which "closes the loop between media impressions and commerce transactions' -- to the rise of programmatic advertising. Read the whole story
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