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| When an order mishap went public, the chain cleverly turned the incident into a deal for all customers. Read the whole story |
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| With stars like Coco Gauff and Trevor Lawrence, retailers look for an edge in the back-to-school jeans race. Read the whole story |
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| Much like the Atlas, the hero and her cups are anything but conventional, in the best possible way, according to the automaker. Read the whole story |
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| At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this experience in Santa Barbara will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more |
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| The campaign features limited-edition pies themed around the Marvel Studios release - available for delivery via Amazon Fresh - and movie merchandise available on ... Read the whole story |
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| As the company savors the sauce revolution, America is clamoring for creamy, bolder condiments. Read the whole story |
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| The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first ... Read the whole story |
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| As data-driven media explodes onto every available sightline, MediaPost's Data and Programmatic Insider Summit brings a bigger funnel. In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced digital marketers and media buyers together to share their case studies and best practices for navigating omnipresent digital media. Click for more |
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| Duo aims to get consumers to look for the "Do Not Flush" symbol on packages of baby wipes, cleaning wipes and more, and to ... Read the whole story |
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| One grand-prize winner will receive two tickets to Game One of the WNBA Finals and a $3,000 credit-card gift card for use toward hotel ... Read the whole story |
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