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| Pfizer execs also reacted to the positive and negatives of new administration, including the fact that "not everybody is a complete believer in vaccines." Read the whole story |
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| Despite gains in traffic and strong beauty sales, Target weakens, with comparable store sales slipping 2%. Read the whole story |
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| "During a busy sports month, automakers focused investment accordingly to get in front of the largest audiences TV had to offer," says iSpot.tv's Stuart ... Read the whole story |
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| The winter edition of MediaPost's legendary EIS brings the leading magicians of messaging together to solve for 2024. Is AI all that? How will brands address consumer uncertainty with relevant messaging and stand-out creative? How can we make smarter use of the data and tech to meet this year's demands on efficiency? Click for more |
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| As consumers seek to defend themselves from politics, stress and technology, stores must help them navigate a new definition of wellness. Read the whole story |
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| It takes some kind of special "magic" to create Christmas commercials that make observant consumers and industry folks alike turn livid-to-apoplectic. Read the whole story |
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| Among the biggest trends predicted for next year: sustainability and local sourcing, hot honey as condiment, and cold brew coffee. Read the whole story |
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| As the battle between brand and performance rages on, marketers across every industry are on the hunt to maximize ROAS, improve efficiency, and get that conversion. But with more marketing channels under our purview, more privacy and regulations to comply with, and more choices for the consumer, it's not as easy as it sounds. Plus, there's still the underlying possibility that Google may once-again change its stance on the third-party cookie. Join us at this winter's Performance Marketing Insider Summit. Click for more |
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| The second ad in Opendoor's "Reasons To Move" campaign finds a holiday-themed reason to move as soon as possible. Read the whole story |
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| Instacart is partnering with agency TBWA\Chiat\Day on the ad and broader campaign. Read the whole story |
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