The "30 Days of Bourbon Challenge" provides professional distilleries a chance "to connect with the die-hard or aficionado community," says Bourbon & Banter founder. Read the whole story
At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
"The playbook for brands to reach and engage with both participants and fans should include everyday moments involved in daily training," says Collage CMO. Read the whole story
SPONSOR CONTENT FROM DATA AND PROGRAMMATIC INSIDER SUMMIT
As data-driven media explodes onto every available sightline, MediaPost's Data and Programmatic Insider Summit brings a bigger funnel. In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced digital marketers and media buyers together to share their case studies and best practices for navigating omnipresent digital media. Click for more
AI-driven mental health therapy reduces anxiety in 82% of patients -- at up to eight times fewer hours than with human therapists. Read the whole story
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