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Wednesday, Nov. 15, 2017 Marketing Budgets Stall; CMOs Emphasize Digital, and more. AdvertisementSubscribe | Share »Wednesday, November 15, 2017Today's Sponsor: Top Of The News Nintendo, Illumination In Talks To Make Animated Mario Flick by Thom Forbes, Featured ColumnistSuper Mario will be bringing his wrenches and magical brand of justice to the big screen if a deal being discussed by Nintendo and animation studio Illumination Entertainment gets signed. Read the whole story
Read Now » RESEARCH Marketing Budgets Stall; CMOs Emphasize Digital by Tanya GazdikThe shift to digital away from traditional media reflects changing media consumption habits of target audiences, Gartner's Anna Maria Virzi tells "Marketing Daily." Read the whole story
RETAIL With Lord & Taylor, Walmart Looks To Up Digital Fashion Game by Sarah MahoneyThe stepped-up offering also increasingly pits Walmart.com against Amazon, which is emerging as fashion's most unstoppable force. Read the whole story
Advertisement AUTOMOTIVE Nissan Renews, Extends Univision Partnership by Tanya Gazdik"At Nissan, we value the importance of diversity within our overall marketing communications," says Lanae Jackson, Nissan's multicultural marketing manager. Read the whole story
SPONSOR CONTENT FROM LiveRamp The State of People-Based MeasurementIf your targeting is people-based, your measurement should be too. So LiveRamp surveyed 500 marketers to understand the current state of the Industry. Download The State of People-Based Measurement to see if you're ahead, or behind the curve! Click for more
BEVERAGES Maddie Bowman Stars In Milk Life's New Olympics TV Ads by Karlene Lukovitz"Both ads show how these athletes' moms, and milk, have seen them through their journey to becoming a champion," Victor Zaborsky, vice president of ... Read the whole story
ELECTRONICS Logitech Looks To Establish Ultimate Ears Brand by Aaron Baar"We have been quite successful in terms of selling products, but people were unsure what brand they were interacting with," Heidi Arkinstall, Logitech's chief ... Read the whole story
COMMENTARY The Razor Blade That Gave A Fresh Look To Niche Marketing by Hanna Fritzinger, ColumnistNext year will be an exciting one to watch as niche marketing's tentacles reach into the world of blogs, affiliate links, and other forms ... Read the whole story
SPONSOR CONTENT FROM MediaPost Is Social Ruining Politics? Or Vice Versa? No matter where you stand, the relationship between politics and social media is indelible and irreversible. Congress is up for grabs, Facebook has vowed vigilance against bad actors; the bottom line
remains winning. Get the inside word on advanced tactics when MediaPost's Marketing Politics returns to DC this January. Click for more
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