Marketing Daily: Super Mario To Big Screen?; CMOs Stress Digital; Lord & Taylor, Walmart In Effort

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Wednesday, Nov. 15, 2017 Marketing Budgets Stall; CMOs Emphasize Digital, and more. AdvertisementSubscribe  |  Share »Wednesday, November 15, 2017Today's Sponsor: Top Of The News Nintendo, Illumination In Talks To Make Animated Mario Flick by Thom Forbes, Featured Columnist

Super Mario will be bringing his wrenches and magical brand of justice to the big screen if a deal being discussed by Nintendo and animation studio Illumination Entertainment gets signed. Read the whole story

Read Now » RESEARCH Marketing Budgets Stall; CMOs Emphasize Digital by Tanya Gazdik

The shift to digital away from traditional media reflects changing media consumption habits of target audiences, Gartner's Anna Maria Virzi tells "Marketing Daily." Read the whole story

RETAIL With Lord & Taylor, Walmart Looks To Up Digital Fashion Game by Sarah Mahoney

The stepped-up offering also increasingly pits Walmart.com against Amazon, which is emerging as fashion's most unstoppable force. Read the whole story

Advertisement AUTOMOTIVE Nissan Renews, Extends Univision Partnership by Tanya Gazdik

"At Nissan, we value the importance of diversity within our overall marketing communications," says Lanae Jackson, Nissan's multicultural marketing manager. Read the whole story

SPONSOR CONTENT FROM LiveRamp The State of People-Based Measurement

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BEVERAGES Maddie Bowman Stars In Milk Life's New Olympics TV Ads by Karlene Lukovitz

"Both ads show how these athletes' moms, and milk, have seen them through their journey to becoming a champion," Victor Zaborsky, vice president of ... Read the whole story

ELECTRONICS Logitech Looks To Establish Ultimate Ears Brand by Aaron Baar

"We have been quite successful in terms of selling products, but people were unsure what brand they were interacting with," Heidi Arkinstall, Logitech's chief ... Read the whole story

COMMENTARY The Razor Blade That Gave A Fresh Look To Niche Marketing by Hanna Fritzinger, Columnist

Next year will be an exciting one to watch as niche marketing's tentacles reach into the world of blogs, affiliate links, and other forms ... Read the whole story

SPONSOR CONTENT FROM MediaPost Is Social Ruining Politics? Or Vice Versa?

No matter where you stand, the relationship between politics and social media is indelible and irreversible. Congress is up for grabs, Facebook has vowed vigilance against bad actors; the bottom line
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