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Thanks to strong branding, sales stay solid, even as consumers cut back on discretionary spending. Read the whole story |
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New campaigns highlight just how far some dads will go to make the season special. Read the whole story |
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The campaign includes an Instagram social challenge and a Roblox gaming challenge. Read the whole story |
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With an evolving economic environment, marketers are more focused than ever on measuring the efficacy and ROI of their media spending - and they're increasingly turning to Connected TV (CTV) as the fastest growing ad channel to deliver full-funnel brand goals. Click for more |
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"Starbucks is not the coffee your parents drink, but the coffee that young people are choosing every single day," says Brady Brewer, CMO. Read the whole story |
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The company is partnering with influencers, including viral video maker Nathan Apocada, who know firsthand the impact of having a car. Read the whole story |
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"The case could set a precedent for the definition of beer and of hard seltzer in the eyes of contractual law," according to "Rum ... Read the whole story |
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With the cookieless era already in Safari and coming to Chrome, ad space sellers are looking for ways to monetize their traffic now more than ever. Join Roy IntentIQ on 11/30 at 12pm ET to discuss how to overcome such challenges by augmenting cookieless inventory bids with missing demand IDs for a 3x revenue lift. With Safari today and Chrome tomorrow, this cutting-edge patented solution is already benefiting top-tier clients. Explore how we can help maximize your revenue by using our programmatic solutions. Click for more |
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The pitch comes a week after parent Dentsu unveiled plans to integrate carbon into media-planning systems alongside conventional industry metrics like reach and frequency. Read the whole story |
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Chapek sent a memo Friday saying the company is establishing a cost structure "taskforce" to be made up of CFO Christine McCarthy, General Counsel ... Read the whole story |
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