The Halloween-month commercials, which combine humanized animated mice with a catchy jingle and a horror movie feel, are decidedly not for everyone. Read the whole story
Many consumers want a car-buying process that aligns with how they purchase nearly everything else in their life, according to Hyundai. Read the whole story
The current pace of change, coupled with the growth of data and digital options, has changed the CMO's necessary skillset-and the need for patience as management evaluates performance. Click for more
Not even beverage giants Coke or Pepsi have been able to make the slightest dent in Red Bull's or Monster's early mover encampment. Read the whole story
Contextual targeting is projected to be the dominant form of consumer ad targeting within a year, overtaking behavioral targeting tracking people's identities and behaviors ... Read the whole story
MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, ... Read the whole story
Over the past decade, advertisers have adapted to the boom of technology and the introduction of various new marketing channels and tactics. From a marketer's perspective, effectively communicating with shoppers has never been more challenging. Each generation's buying habits vary significantly. Click for more
More evidence of trouble brewing in Menlo Park: Facebook product manager-turned-whistleblower Frances Haugen -- and she brought RECEIPTS. Read the whole story
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