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| The departure of the 16-year Microsoft veteran comes amidst a broader restructuring for the company. Read the whole story |
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| Buchanan, who has spent nearly four years as vice president of sales, takes on the new role of vice president of marketing and communications. Read the whole story |
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| While sales of performance products are gaining, declining interest in casual offerings drags revenues down. Read the whole story |
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| The 2024 political season is heating up, and with just a few months until the elections, national, statewide, regional, and local campaigns are ramping up their spending to sway voters and ensure high voter turnout. This year, digital political ad spend is projected to hit $3.46 billion, 45% of which will go to connected TV (CTV) - and for context, only 19% went to CTV in 2020, according to eMarketer. Click for more |
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| The advocacy organization revamped its visual identity and launched a revamped website, following the death of founder Norman Lear last December. Read the whole story |
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| Nix, Prestige Consumer Healthcare's lice prevention brand, is urging parents who have seen a louse to call 888-EWW-LICE and scream out their disgust. Read the whole story |
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| TikTok show "Dream Date: A Sip At Love" will show contestants trying to determine if they're a "dreamy match" or a "real pass." Read the whole story |
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| Join Raynor Choate, SVP of Sales, Hyun Lee-Miller, CMO at Good Apple, Kaitlyn Rafferty, Director, Digital Partnerships at Initiative, and Irene Coyne, EVP, Group Client Director at CMI Media Group, and Mallory Wils, EVP Sales at BranchLab on 7/17 at 2pm EST as they talk about Engaging HCP Audiences in the Era of Signal Loss. Click for more |
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| Rapper T-Pain and White Claw launch the Claw Cooler, whose built-in sensors automatically detect when the cooler is running low on drinks. Read the whole story |
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| The brand's second consecutive partnership with the FX series includes event marketing, custom content, and in-show placements. Read the whole story |
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