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| Friday, January 17, 2025 | |
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| Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated prices down, said UHG CEO Andrew Witty in an earnings call. Read the whole story |
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| Mezvinsky currently serves as president of Taco Bell North America and International, and will join KFC March 1. Read the whole story |
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| The regional low-cost gym's new campaign targets a wide range of fitness achievers. Read the whole story |
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| At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| In an analysis of branded search interest and consumer sentiment, Tesla (+23%), Buick (+18%) and Lexus (+16%) were the top growing brands in 2024, ... Read the whole story |
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| The limited-edition Love Kit, featuring frozen sliders, pickles and a strawberry cheesecake dessert, is available nationwide through the brand's fan store site. Read the whole story |
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| The fintech company aims to position itself "as one of the most inclusive brands in America." Read the whole story |
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| At MediaPost's inaugural Planning and Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| Founder of nonprofit RxBalance Lydia Green says that "money and greed permeate the healthcare system." Read the whole story |
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| If TikTok is banned by the federal government, it plans to end all U.S. operations Sunday, effectively shutting out over 170 million American users ... Read the whole story |
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| Have you ever pulled out your phone while watching TV during a commercial break? Or maybe you are shopping for products you just seen on a commercial. As double-screening becomes more prevalent, there's a compelling need to understand how consumers interact with multiple devices-particularly their "little screens" (i.e., smartphones) while watching TV, their "big screens." Key takeaways: Identifying the screens that consumers use simultaneously and identifying what triggers consumers to shift from one screen to another. Understanding consumer multitasking behavior while watching their primary screen and their engagement with ads across devices. Understanding how the consumer path to purchase varies by device. Identifying best practices drive successful campaigns Click for more |
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