Honda claims to be the fastest-growing auto brand with Hispanic buyers; 73% of Honda's sales growth last year was driven by multicultural buyers. Read the whole story
"We wanted to do something that broke with convention and honored [Westbrook's] unique achievements and individuality," says a brand spokesperson. Read the whole story
The campaign, from Joan Creative, is running on the site and on the brand's social channels, as well as with paid social and display ... Read the whole story
We spoke with Music Audience Exchange's Jeff Rosenfeld about how brands can connect a product to music or a popular artist to get more ... Read the whole story
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