A new Deutsche Bank report estimates that ad sales, membership fees and monetized data could soon account for up to 30% of revenue. Read the whole story
House Of Love Cocktails & Mocktails launched a post-Pride Month campaign centered around celebrity-powered videos and an online petition. Read the whole story
At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
Special Grade Garlic Sauce packaging will feature eight collectable lids, each depicting a character from anime series "Jujutsu Kaisen." Read the whole story
SPONSOR CONTENT FROM DATA AND PROGRAMMATIC INSIDER SUMMIT
As data-driven media explodes onto every available sightline, MediaPost's Data and Programmatic Insider Summit brings a bigger funnel. In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced digital marketers and media buyers together to share their case studies and best practices for navigating omnipresent digital media. Click for more
The brand enlisted "Office" alum Brian Baumgartner for the launch of its promotional product: caffeinated sauce featuring 5-Hour Energy drops. Read the whole story
Rising star Travis Yee (@ Asian Country), who has become TikTok-famous, has a new stars and stripes-y video, "Land of the Cream Cheese." Read the whole story
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