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Touted as being “world-changing”, blockchain solutions are used to make a big splash in the market and gain the attention of potential customers – with spending on the technology soaring from $1.5 billion to $4.1 billion over the last two years. The blockchain martech industry has proved ripe for disruption, with brands like Unilever, Nestlé, and McDonald’s adopting the technology to improve transparency in their digital campaigns. However,  only eight percent of firms believe the use of blockchain in marketing is important. Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their customers.

Benchmarking Survey 2020

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