For example: Lean into the platform AI, but confirm with the human eye. Read the whole story

Thanks to social media and real-time news, brands may pay a price when their actions or statements are out of sync with expectations. Read the whole story

In today's tight labor market, even the smallest brands, from QSR to healthcare, must consider recruitment as part of their marketing efforts. Read the whole story

Marketers need to balance specialists whose roles increasingly overlap. They need to broaden information sharing to boost performance across disciplines. Read the whole story

One tip: Study what tropes are trending -- like music clips, sight gags or challenges -- then integrate product messaging into that style or meme. Read the whole story