For one: Introspection warns of potential pitfalls by identifying if the organization understands and universally accepts its shared goals. Read the whole story

Chat-based queries have the potential to upend search, while brands can use AI for fresh perspectives -- among many other use cases. Read the whole story

With the fading away of third-party data, companies will have to find ways to access data directly from consumers -- ideally, in ways that might even be superior to traditional ... Read the whole story

For one, brands should recognize the difference between a cause and the people who are impacted by that cause. Read the whole story

Here's how to shore up your data capabilities so you can identify opportunities to make an impact with consumers. For one, reevaluate your priority metrics. Read the whole story