UC Irvine's Dr. Gloria Marks found through tracking research that we switch screens after 47 seconds on average, down from an average 2.5 minutes back in 2004. Read the whole story

Beware: There are countless stories of reps pushing irrelevant features, and Google Ads campaigns that essentially encourage advertisers to set a budget and leave the rest to Google. Read the whole story

For one: Adopt a cross-channel approach. Brands must move away from siloed attribution models to account for the consumer's multiplatform journey. Read the whole story

Live dashboards are the unsung hero in campaign accountability, transforming how agencies and clients collaborate. Read the whole story

For one, always-on programs can be the hardest to pull off, but also the most rewarding of all models. Read the whole story