More and more, organic brand-building is happening away from the search giant and on channels like Reddit, Quora, TikTok, and industry-specific forums. Read the whole story

Asking questions like "What data do you have that gives you a unique competitive advantage in connecting to my audience?" is crucial. Read the whole story

For one: Confusing an influencer with a content creator. Read the whole story

Their best defense, and offense, is a measurement strategy that connects marketing's contribution to business growth, not just immediate sales. Read the whole story

AI perpetually processes large chunks of data to learn customers' individual preferences and behaviors to provide a more personalized experience. Read the whole story