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METRICS
Connecting The Dots In Marketing Measurement To Tell A Story To Your Board
by Renee Spurlin
DATA
Combating Data: How To Conquer Information Overload
by John Connors
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BRAND MARKETING
Brands Go To War
by Aaron Paquette, Columnist
SPONSOR CONTENT FROM REVEAL MOBILE & SOCI
How to Make Foot Traffic Attribution Work for Paid Social
HISPANICS
How To Keep Pace With Inflation's Major Impact On U.S. Hispanics
by Cynthia Correa
SPORTS
Social Media Clamor Can Undermine Sports Marketing Decisions
by Jon Last, Columnist
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