Your social media communications should not be about your products, but rather about how they make people feel, or how they have impacted users' lives. Read the whole story

With all of the recent tumult in college sports, I'm wondering whether the distinct personal connection between college sports and fans is in jeopardy. Read the whole story

Facebook, Instagram, and TikTok typically garner all the attention, but in many instances Pinterest is the more cost-effective and impactful channel. Read the whole story

Gen Z-ers are highly diverse. Try to capture such diversity in a few personas at your peril. Read the whole story

How to better connect with this sober generation? For one, find ways to integrate cannabis, hemp or THC into your brand. Read the whole story