Marketing leaders need to be prepared to justify their budget choices to the CFO, offering uncomplicated evidence of the value each investment brings. Read the whole story

A majority of adults under age 45 agreed with the statement "I believe that kids today are better served by focusing on one sport rather than participating in multiple sports." Read the whole story

With the right tools for selecting and vetting talent and online engagement, you can make fully informed decisions for your influencer campaigns. Read the whole story

Brands can use micro-influencers as low-cost options to connect with tightly defined audiences. Read the whole story

From calming blue to energetic red, colors call forward emotions that can be used to connect with your target audience and potentially influence consumer behavior. Read the whole story