If there's a lag in loading a product or a glitch when consumers go to check out, online shoppers will go elsewhere. Read the whole story

Tools allow marketers to make data-driven decisions, personalize customer experiences, and measure the effectiveness of their campaigns with unprecedented accuracy. Read the whole story

The wine industry needs to demystify its product and make it more accessible. One effective strategy is to embrace occasion-based marketing. Read the whole story

Businesses that are not part of the political fray must accept the extra challenge of capturing their target audience's focus amid a sea of electioneering. Read the whole story

Today's perfume enthusiasts aren't driven by smelling nice as much as they are by smelling distinct -- from each other, but also from themselves. Read the whole story