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DIRECT-TO-CONSUMER BRANDS
D2C Isn't Dead -- Marketers Are Just Doing It Wrong
by Kyle Hoffman
TRAVEL
Using 'Don't Come Here' Campaigns To Go Viral
by Eric Yaverbaum
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AD SPEND
You Need A Spending Strategy, NOT A Saving Mentality
by Chris Novak
STRATEGY
2025 Plans: Small Ambitions Won't Help You Slay The Dragons
by Robert Wheatley
ATTRIBUTION
Decoding Attribution In Paid Media: Strategies For Maximizing ROI
by Anthony Chiaravallo
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