Sound surprising? Actually, 80% of mothers in the U.S. purchase a gift for one or more other moms in their life, according to research. Read the whole story

Recent innovations from tech giants, while offering some benefits, have resulted in less control for advertisers over consumer data, campaign tactics and more. Read the whole story

As consumers increasingly show their preferences for social media-driven marketing, brands are faced with creative opportunities pitted against scale and reach. Read the whole story

For one, know the right audience and where to find them to fix problems of visibility, efficient budget allocation, and engagement. Read the whole story

Are tech layoffs a warning bell for other professional industries? Read the whole story