We're not just fighting fraud anymore -- we're fighting over fraud. And in the process, we're losing something just as critical: credibility. Read the whole story
Meanwhile, margins are tightening and publishers are seeking innovative ways to improve their PNLs. It’s no longer enough to just set up a subscription model to generate revenue. Consolidation seeks to create more efficiencies and unlock more compelling audience offerings. Newer and underutilized channels like podcasting, gaming, and ecommerce may offer fertile ground to explore. Advertisers are demanding enriched targeting–how can media owners meet and surpass those expectations? And with the democratization of creating content, how are media owners competing against the creator economy for attention? Click for more
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