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Is it time to move from measuring lifetime customer value to measuring lifetime brand value? What cements a brand's relationship with people is what it gives them. Read the whole story |
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One consideration: Context and culture are critical. While inequalities exist everywhere, their expression is contextual and often linked to culture. Read the whole story |
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Here's how to combat barriers between media and creative teams, between media performance and business results, and between brand and consumers. Read the whole story |
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Retailers today, whether brick-and-mortar or direct-to-consumer "digital natives," must be agile and flexible to keep up with today's evolving consumer landscape. Fueled by rising inflation and
economic uncertainty, consumers buying behaviors and habits are constantly in flux. How can retailers keep up with these perpetual changes? With the demise of Cookies and more data restrictions,
measurement and attribution are even a bigger challenge. How do best invest your marketing dollars and validate that spend in today's omnichannel environment? game. Click for more |
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Start thinking about your holiday marketing. Thirty-one percent of moms will begin their holiday shopping in August, followed by 35% starting in September. Only 5% will wait until December. Read the whole story |
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Sun is generally good for sales, but excessive heat is a wildcard. Any discomfort impairs consumers' ability to think, which could either lead to a pullback or impulse spending. Read the whole story |
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