For one: Adopt a cross-channel approach. Brands must move away from siloed attribution models to account for the consumer's multiplatform journey. Read the whole story

Live dashboards are the unsung hero in campaign accountability, transforming how agencies and clients collaborate. Read the whole story

Beware: There are countless stories of reps pushing irrelevant features, and Google Ads campaigns that essentially encourage advertisers to set a budget and leave the rest to Google. Read the whole story

Creators do heavy work for brands, brainstorming, filming, editing, and refining. In return, too many get only free products and tiny commissions -- a bad deal for everyone. Read the whole story

The most successful brand-agency relationships today have moved beyond the conventional "brief-response" model into true strategic partnerships. Read the whole story