You can shove, spend and howl about your will and determination to change, but I guarantee you, nothing will shift if you don't have collective support. Read the whole story

Google's plan - recently postponed until 2023 - to remove third-party cookies from its Chrome browser will increase importance of first-party data. Read the whole story

Free delivery/returns isn't always easy to achieve -- though cited as top reason for buying online by 60% of respondents in GlobalWebIndex study. Read the whole story

Fact is, the rebrand will lose the company some customers, but that's necessary. Pivoting and trying to appeal to everyone would be counterproductive. Read the whole story

Here's your answer to questions like: Why do we need a press release when we have a blog? And, who actually reads them? Read the whole story