With college costing more than ever, yet yielding fewer financial rewards, increasing numbers of young adults are instead picking up a hammer or wrench. Read the whole story

When rebranding legacy brands, don't deny your brand's history -- and maximize the good. Read the whole story

The past decade has seen the law nose its way into the ad world. Perhaps the biggest driver is the industry's embrace of digital and data-based advertising. Read the whole story

The sand is clearly slipping through the hourglass for traditional broadcast and cable when it comes to sports. Read the whole story

Start by using a data-driven approach, while maintaining enough flexibility to adapt to shifting marketing trends and evolving consumer behaviors. Read the whole story