One way is through emotional resonance. Brands that make shoppers feel something get them to spend. Nothing new -- but especially true when the marketplace is this competitive. Read the whole story

There will likely be a future where AI-driven brand mascots become integral components of a brand's digital identity. Read the whole story

For one, many brands plan from the bottom of the funnel up -- which means they also miss important branding and engagement opportunities. Read the whole story

With great feeling comes great trust - and great advertising. Read the whole story

Look beyond reports. It's easy to say "conversions increased because we introduced paid social," but supporting that statement is going to take more than one data point. Read the whole story