In a fragmented media environment with no culturally unifying blockbusters, brands need to lean more on social media content creators to get out their message. Read the whole story

As brands innovate, audio advertising stands out for creating lasting connections through podcasts, streaming music and radio. Read the whole story

Brands can use micro-influencers as low-cost options to connect with tightly defined audiences. Read the whole story

Three clear paths can lead brands above the hedge maze and toward clarity: For one, strong creative rooted in customer research. Read the whole story

Take advantage of this opportunity by emphasizing the emotional benefits of personal care services like facials and manicures/pedicure. Read the whole story