Businesses that are not part of the political fray must accept the extra challenge of capturing their target audience's focus amid a sea of electioneering. Read the whole story

When rebranding legacy brands, don't deny your brand's history -- and maximize the good. Read the whole story

Social media is a frontier for product development, not classic promotion. The key isn't leading consumers with a message; it's following them to understand what's working now. Read the whole story

In some ways, being boysober is a rebranded way of staying celibate. What are the implications for brands? Read the whole story

Cultural nuances are the secret sauce that adds depth to influencer content. Read the whole story