Content creators are not outsourced creative directors and production studios, they are valuable hubs for gathering first-party analytics. Read the whole story

Foot Locker is the target of a new privacy-related lawsuit regarding its chat feature, making even the savviest retailers wince. Read the whole story

Here are some tips on how to pivot your data approach toward insight development rather than mere data collection. Read the whole story

MMM long predates multitouch attribution, and is emerging as a less-clunky tool for predicting which channels will contribute to a more efficient holistic strategy. Read the whole story

Consumers are not behaving the way economic models say they should. When consumers are acting weird, marketers need to open their minds to new markets. Read the whole story