Monday, July 15, 2019 , and more.
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BABY BOOMERS
The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
by Mark Bradbury, Columnist
STRATEGY
What Is Your Brand's Consumer Value Equation?
by Glenn Geller, Columnist
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PERSONNEL
Labor Shortage? More Teens Take Summer Off Work
by Aaron Paquette, Columnist
SPONSOR CONTENT FROM Marketing In-App
Introducing Marketing:In-App
TECHNOLOGY
Reading Between The Clicks
by Harvey Chipkin, Columnist
SPORTS
A Primer In Sports Event App Best Practices
by Jon Last, Columnist
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