The Open Engagement Rate was born as an open-source measurement that uses publicly available data and is completely transparent in its methodology. Read the whole story

Small brands are innovating to deliver on such values as authenticity, and are able to adapt faster than large brands. Read the whole story

For example, more than 20 million Hispanics identified with more than one race in the 2020 census. Read the whole story

Another particularly helpful role AI / ML can play is to detect customer segments and help create personas. Read the whole story

If you're only building a path to purchase, you're only focused on servicing the sale -- versus all the other things a customer cares about. Read the whole story