It's not the first time I've read false predictions of massive transformations, foundational shifts or the demise of a sport as we know it for being "too antiquated." Read the whole story

Here's the gift of the crisis: It's time to reduce retail ad spend and increase investment in brand advertising. Read the whole story

The key to digital marketing is accountability -- which does not, and should not, equate to attribution. Read the whole story

For one, collaborate with your LGBT employee resource group for insights on how your brand is perceived in the community, and how to elevate those perceptions. Read the whole story

Ready to become an early adopter? Here's how you can redefine your brand in a new space. Read the whole story