Marketing Insider: J.Lo 's Birthday: Relationship Insights For Marketers Targeting Over-50 Crowd

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Monday, May 20, 2019 , and more. AdvertisementSubscribe  |  Share »Monday, May 20, 2019Today's Sponsor: BOOMERS J.Lo 's Birthday: Relationship Insights For Marketers Targeting Over-50 Crowd by Patricia Lippe Davis

As you seek stronger ties with consumers in these demographic groups, here's what to keep in mind based on new AARP research on dating and relationships. Read the whole story

What B2Bs Can Learn From B2Cs About Customer Experience by Sandi Lin

Among the takeaways: Fast, convenient customer support is paramount. Read the whole story

Advertisement DIRECT-TO-CONSUMER BRANDS 3 Reasons Why Legacy CPG Brands Should Go D2C by Andrea Haldeman

For one, they'll have access to first-party shopper data, providing valuable insights into what what other products may be of interest to consumers. Read the whole story

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SPORTS DAZN's 'ChangeUp': Case Study For MLB's Pursuit Of Younger Fans by Jon Last, Columnist

The show is a great litmus test for both MLB's uber-focus on youth and the ways in which sports content will be consumed beyond the in-person experience. Read the whole story

STRATEGY 3 Strategic Questions To Ask For Content Marketing Win by Colleen Jones

For example: "What is our winning aspiration?" Read the whole story

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