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| Wednesday, February 12, 2025 | |
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| For one, look beyond media mix models and get real about incrementality,. the actual sales lift driven by advertising. Read the whole story |
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| Reaching 100,000 people with a $2 million budget might feel impressive, but it's not if the business's total addressable market includes millions of potential customers. Read the whole story |
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| Sports marketers have simultaneously embraced broader definitions of customer experiences while also working to deliver more elite and aspirational offerings. Read the whole story |
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| Agencies, platforms, and marketers stand at the crossroads of transformation, as privacy regulations tighten, technology accelerates, and consumer behaviors evolve. Yet these challenges also present extraordinary opportunities Click for more |
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| For example, millennials are driven by personalization and convenience, and are more likely to appreciate digital touchpoints such as seamless online shopping, Read the whole story |
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| By combining your brand's strength with performance insights, you can achieve a cohesive strategy that resonates across touchpoints. Read the whole story |
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