Tuesday, Sept. 10, 2024 , and more.
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Putting The 'Value' Back Into Sponsorship Valuation
by Jon Last, Columnist
ARTIFICIAL INTELLIGENCE
Balancing Brand Safety With AI's Benefits
by Rebecca Rosen
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SPORTS
The New Sports Fan Brands Can't Ignore
by Jas Dhami
SPONSOR CONTENT FROM Movable Ink
Campaigns to Convert: Quick Revenue-Drivers
POLITICS
Dodging The Crossfire Of Political Advertising
by Phil Case
HEALTH
Winning The Hospitality Wellness Race
by Harvey Chipkin, Columnist
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Bliss Point by Tinuiti
Measure what marketers have previously struggled to measure
Marketing Measurement Tech
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