The concept of value exchange is far from new, but it's becoming more critical than ever and the mobile landscape and technology that underpins it undergoes a privacy-first transformation. Read the whole story

One significant change is the introduction of AI-powered automated reply suggestions. This feature may offer quick responses and even prompt users to unsubscribe. Read the whole story

For one, sell moms a solution rather than a list of features, and present options that align with their lifestyle. Read the whole story

One technique, the Strategy Score, involves specifying a list of criteria to measure all strategies, and allocating a minimum and maximum score to each. Read the whole story

Recent studies highlight the negative effects of pausing advertising, with a strong emphasis on the critical role of brand recall and ongoing consumer engagement. Read the whole story