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| Monday, January 20, 2025 | |
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| Alignment isn't a one-time fix you can achieve with a single meeting, model, or initiative. And it doesn't mean eliminating tension between the teams. Read the whole story |
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| Can you see Google as the all-powerful wizard of digital marketing, and brands as Elphaba, the true heroes (or antiheroes) of the marketing story? Read the whole story |
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| Be prepared to reallocate budgets to the platforms most likely to capture the eyeballs displaced from TikTok -- but don't reallocate all spend immediately. Read the whole story |
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| At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| So much attention is focused on the money rather than the competition itself that I can't help but ponder the ultimate ramifications for fan engagement marketing. Read the whole story |
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| AI hasn't made it easier for advertisers to know enough about consumers to get personalization right, since the process relies on complete data, still a work in progress for many. Read the whole story |
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| Have you ever pulled out your phone while watching TV during a commercial break? Or maybe you are shopping for products you just seen on a commercial. As double-screening becomes more prevalent, there's a compelling need to understand how consumers interact with multiple devices-particularly their "little screens" (i.e., smartphones) while watching TV, their "big screens." Key takeaways: Identifying the screens that consumers use simultaneously and identifying what triggers consumers to shift from one screen to another. Understanding consumer multitasking behavior while watching their primary screen and their engagement with ads across devices. Understanding how the consumer path to purchase varies by device. Identifying best practices drive successful campaigns Click for more |
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