It's easier to attract casual and less engaged fans by building stories around individuals. We love superheroes and rags-to-riches tales. Read the whole story

How can brands better serve a pissed-off public? For one, monitor social media carefully. Read the whole story

If you're planning such a campaign, you'll need to follow a few important steps. For one: Understand your audience and promote inclusivity. Read the whole story

Boomers have the greatest wealth of any cohort, drive the most actual spending, and aren't as hidebound as marketers think. Read the whole story

ChatGPT can accelerate key elements of search marketing, from idea generation to metadata tagging, product descriptions, regional content, and more. Read the whole story