"It's simple: We're the best." "We care more than the competition." These are the kind of placeholder statements masquerading as positioning that I see far too often. Read the whole story
The app's potential absence has fueled competition among platforms offering similar video formats, such as YouTube Shorts and Instagram Reels. Read the whole story
Poor frequency capping is not just a consumer frustration. It's a waste of ad spend that directly impacts performance and brand perception. Read the whole story
The TV and Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices. Click for more
The most successful brand-agency relationships today have moved beyond the conventional "brief-response" model into true strategic partnerships. Read the whole story
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