Brands need to evolve the way they think about influencer marketing to capitalize on a changing landscape for social influence with everyday influencers. Read the whole story

For one, senior executives who are not CMOs bring their own preconceived notions of what good advertising looks like to the boardroom. Read the whole story

Ecommerce can be enhanced by immersive and consultative experiences. Then build consumer loyalty through experiences that go beyond just buying a product. Read the whole story

Every brand now has to be cognizant of keeping customers and employees safe on some level. How well a company embraces "health" and treats people matters a lot. Read the whole story

Marketers and brands have an ethical responsibility to think about how their messaging lands, especially in times of conflict and crisis. Read the whole story