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| Marketers need to grapple with three key issues: things ChatGPT can do better than humans, things humans can do better, and legal and ethical grey areas. Read the whole story |
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| In a world saturated with brand messages, how can you cut through the noise? For one, be unexpected -- and embrace the second screen. Read the whole story |
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| The TV and Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices. Click for more |
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| ChatGPT can accelerate key elements of search marketing, from idea generation to metadata tagging, product descriptions, regional content, and more. Read the whole story |
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| For one, many brands plan from the bottom of the funnel up -- which means they also miss important branding and engagement opportunities. Read the whole story |
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