One technique, the Strategy Score, involves specifying a list of criteria to measure all strategies, and allocating a minimum and maximum score to each. Read the whole story

Among the best practices that brands can take away from Harris' approach to social: Ride the waves of culture. Read the whole story

What elements beyond simple brand exposure should be carefully considered when evaluating a sports sponsorship? Read the whole story

How can we discern true benefits from the buzz of novelty to figure out how AI should be implemented in our day-to-day lives? Read the whole story

Fandoms are now growing around athletes who use their social posts to express their interests off the field. Read the whole story