Creators do heavy work for brands, brainstorming, filming, editing, and refining. In return, too many get only free products and tiny commissions -- a bad deal for everyone. Read the whole story

Media agencies provide more than just media buys. For one, they excel at creating precise and strategic audience profiles. Read the whole story

Today, reaching audiences isn't just about direct connections; it's about engaging with users based on their interests and behaviors. Read the whole story

Marketing leaders need to be prepared to justify their budget choices to the CFO, offering uncomplicated evidence of the value each investment brings. Read the whole story

For one: Maximize AI ad solutions. Read the whole story