For example, millennials are driven by personalization and convenience, and are more likely to appreciate digital touchpoints such as seamless online shopping, Read the whole story

Conversational AI and personalized recommendations will redefine the customer journey and compress the timeline from discovery to decision-making. Read the whole story

If we don't have a fundamental understanding of how a state, region or DMA reacts to our brand now, it will be harder to adapt. Read the whole story

Brands and agencies looking to shift from data chaos to clarity should prioritize three things. For one, streamline data sources. Read the whole story

Performance marketing has always been a core element of marketing campaigns -- yet a new, more expansive model has now emerged. Read the whole story