Luxury brands face a challenge with the emergence of the aspirational luxury buyer -- typically younger, less loyal and more price-sensitive. Read the whole story

Brands can use micro-influencers as low-cost options to connect with tightly defined audiences. Read the whole story

In a fragmented media environment with no culturally unifying blockbusters, brands need to lean more on social media content creators to get out their message. Read the whole story

Take advantage of this opportunity by emphasizing the emotional benefits of personal care services like facials and manicures/pedicure. Read the whole story

As brands innovate, audio advertising stands out for creating lasting connections through podcasts, streaming music and radio. Read the whole story