One post-pandemic trend that's here to stay is the pay-cation, or the combination of work and leisure in a vacation destination. Read the whole story

Brands can tap into small, yet significant moments throughout the day to connect with customers in a personal way. Read the whole story

Learn from their actions and preferences to create useful personas, journey maps, and segmentations -- and how best to convert new customers. Read the whole story

Brands must adapt to changing work styles, or risk losing consumers (and employees) at the peak of their careers and earning potential. Read the whole story

Brands can use micro-influencers as low-cost options to connect with tightly defined audiences. Read the whole story